Danish design meets Hakwood flooring in Skagen Paris flagship store

Skagen’s newly opened Paris flagship store is situated on renowned shopping avenue, the Champs-Elysees. With all the quality and practical purpose that are hallmarks of modern Danish design, the Paris retail interior communicates the accessories brand’s simple and elegant aesthetic.

The Skagen design team was given free rein in re-thinking the company’s store concept. Rising to the challenge, they came up with a retail interior ideally suited to Skagen’s Scandinavian design style.

“The Skagen brand is firmly rooted in Danish design”, says lead designer on the project, Emilie Ball. “Making our watches, jewellery and leather bags and accessories look simple with a lot of smart engineering is a key feature of that aesthetic. That’s exactly how we approached the design for our Paris store: by using ingenious ways to showcase our products, we created a beautiful pared down look.”

Finding the right flooring for the interior fit-out was a vital element in producing the desired impact, says Ball. “Getting the basics right is very important. We needed our flooring to not only have the correct look, but to be hard-wearing too. It has to withstand a lot of traffic while aging gracefully, so there was a lot of back and forth before we settled on the Hakwood product. When I got the sample I was absolutely thrilled.”

Hakwood Duoplank flooring was the obvious choice for the Skagen design team, in regard to style, quality, and functionality within the context of the retail environment.

“There was a big push to use quality, authentic materials. Scandinavian design is all about the subtle details.”

SPECIFICATIONS:

Flooring: Pure

Grade: Premier 1-bis

Finish: Oil

Dimensions: 20x180mm